SEO Terminology (পারিভাষিক শব্দাবলী) আপনার এস ই ও শিখার পথ আরোও সহজ করবে।
Alexa Rank
Alexa.com ranks websites by the amount of traffic they receive
Authority Links
Links from trusted websites
Baclink
Black Hat
Unethical SEO that does not conform to Google guidelines
Blog Networks
A network of websites used to attempt to influence search engine rankings
PBN Private Blog Network
Blog Rolls
Links on he side of a Blog
Bot
Search robots used by search engines. Also called spiders or crawlers
YouTube Video “How to search work”
Breadcrumbs
Navigational links on your website. These enable your visitors to move from page to page.
Broad Match
A search uses any keywords in any order
CMS
Content Management System i.e. WordPress
Duplicate Content
Content that exists on another website
EMD
Exact Match Domain
Exact Match
A search exactly matches a keyword phrase
Follow
A link follows and passes ranking benefits
Footer Links
Links placed in the footer of a website
Google Bot
Search robot used by Google
Google Dance
Occurs if Google algorithms are changed or if aggressive link building is used
Google Juice
Power that is passed from a link
GTOS
Google Terms of Service
GWG
Google webmaster guidelines
GWT
Google Webmaster Tools
HTML
Hyper Text Mark-up Language
Impressions
(number of times) A website has been shown in search results
Indexed Pages
The pages of a website that have been indexed by a search engine
Internal Links
The number of internal links a website has
IP
Internet Protocol. Address of a website i.e. 64.233.160.0 is a Google IP address.
Keyword Density
The number of times a keyword is used on a webpage
Health 100 word 5%
Keyword Stuffing
Overuse of keywords on a webpage
Landing Page
The page on a website that is found when someone follows a link from a search
engine or other website
Link Farm
A website that only exists to publish links to other sites
Link Velocity
The speed that a website acquires other links
Linkerati
Someone who is an ideal target for linkbaiting
Long Tail
A keyword phrase using more than two words
LSI
Latent Semantic Indexing. Indexing associated words together in a webpage
No Follow
The link should not be followed and not pass on any ranking benefits
No. of Pages
The number of pages a website has
OBL
Outbound Links from a website
Organic Link
Another webmaster has added a link to your website to add value to his/her own
website
Organic Search Results
The results shown on a search engine page which that search engine chooses to show rather than paid for ads
Page Rank
The position of a website in search results
Phrase Match
A search matches part of websites content
Rank
Website position on a search engine
Redirect
A web link redirect has been performed
RLT
Regional Long Tail Keyword. Includes a location such as a town, city or geographical
area
SE
Search Engine
SEM
Search Engine Marketing
SEO
Search Engine Optimisation
SERP
Search Engine Results Page
Side Wide Links
Links on a panel on the side of a website
Site Wide Links
Links that are on all pages of a website
Social Engagement
The number of times someone engaged with a piece of content
Social Mentions
The number of times a website or webpage is mentioned on social media
Splog
A Spam Blog,
The Fold
The content that appears on the screen when a webpage opens is called above the fold
Time on Page
The length of time a visitor stays on a webpage
Traffic
Website visitors
URL
Uniform Resource Location. Your Domain Name (website address)
Website Penalty
A website has received a penalty
White Hat
Ethical SEO that conforms to Google’s guidelines